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Altavista Real Names - worthwhile?
 
The End For Search Engines? By Danny Sullivan

 

The future of search engines and searching is up for grabs.

The ultimate goal of web site owners is to get traffic to their sites. (Not making money - that is the ultimate goal of the online entrepreneur (and yes it is possible to be both)).

Current schools of thinking amongst Internet Marketing Gurus For example - Ken Envoy - has a lot to answer to this with his great affiliate master course which covers getting traffic to your site, and how to turn that traffic into income.

In his 5 day course he recommends that traffic from search engines is most important out of all the possible sources. The course actually covers every aspect of making a successful web site.


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I've considered that this man, Ken Envoy, might actually be leading this trend by suggesting this fact, and being such a widely read writer, everyone who is anyone on the net follows his lead. Maybe he has shares in search engines?

Why else would search engines be so important?



If its not coming from search engines where will the traffic come from?

As more people get persuaded to come online, by way of Web TV, Wap, and other methods will they have less control over who they search through? Is it possibly to change the default home page on Web TV (If indeed it has one.... I've only spent a short time using it a couple of months ago) ... so will whoever controls portals used for web tv be responsible for traffic?

Its very hard to imagine how someone new to it, uses the internet. My parents have finally got a PC (borrowed off my brother in law) and have email. My mother can shop online with Tesco. Thats it. They couldn't work out how to find anything - how to search for stuff is beyond them.






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Inktomi has partnered with WebGravity to offer European Websites a revolutionary 'paid inclusion program' Listing in the search engines within 48 hrs Listing updated every 48hrs to reflect changed content on your site Advanced spider lists both dynamic content and framesets Service runs for a full 12 months Prices start at £25 per url, with volume discounts. The Inktomi search engine powers over 45% of all worldwide web searches through its 125+ partner sites. UK partners include MSN, Freeserve, AOL, Hotbot, Goto and more...

Search Engine # of Visitors # of Searches
Yahoo 35,372,000 3,537,200,000
Go.com 19,296,000 540,288,000
Excite 13,389,000 535,560,000
Lycos 13,997,000 195,958,000
Altavista 9.636,000 163,812,000
Snap.com 9,121,000 145,936,000
HotBot 9,341,000 93,410,000
LookSmart 8,035,000 88,385,000
GoTo.com 7,347,000 44,082,000
TOTALS 115,898,000 5,344,631,000

IN MIllions

Search Engine P # of Visitors   # of Searches Ratio s/v
Yahoo 1 35  3,537 100
Go.com   19  54028
Excite   13  53541
Lycos 3 13  19515
Altavista 2 9  16318
Snap.com   9  14516
HotBot   9  93 10
LookSmart

 

8  8811
GoTo.com   7  446
TOTALS   115,   5,344 46

 

By looking at the ratios of searches per visitor we notice something remarkable.
Yahoo's visitors would appear to be making twice as many searches as visitors to the other search engines.

We must also note that yahoo is a directory rather than a search engine.

 

 

index alternatives examples Add URL page
+ free PPC
Google toolbar worrying changes
links overheard ranking chris' rant the future Banners - back again - Free banner design
Site Submission Business Run your OwnPay Per Click Search Engine Your Own MetaSearch Engine faq newsgroup search Add search to your site Good site? How to tell
Nitromarketing Overture Kanoodle $5 free Excite The Bald Eagle effect  
workround for google toolbar autolink - free fix for autolink nightmare Directories to link to eyetools Get good links for your site Google doesn't list me Link Machine